Comet Audi R8
Drive a car out of this world
We wanted to present Audi R8 like a big star, literally. Then, just like a real comet, people would wait for it, follow its trajectory, and imagine what it would look like. Then, on the release day, the car would ride the main streets all over the world. People would feed media, taking it photographs, hopefully, a good one, considering that the best one can get the car. Easy, right?... Well, wait to watch it speed up.