Being a donor is badass
More and more young people in Mexico are getting tattoos, fewer are becoming organ donors. Since in this country there is no official way to identify as one, we decided to create an initiative and close the deal with ink. “Savink lives” promotes tattoos that recognize you as a donor. You could get it under the highest sanitary conditions, and the tattoo would include an individual binary code that can be scanned and contains the patient’s information including blood type.