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Mercedez Benz
Creative Director & Content Manager
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As Creative Director and Content Manager for Mercedes Benz’s digital platform, I designed engagement driven content strategies using mini clips and live streams. I implemented A/B testing to refine messaging and visual structure, increasing performance and informing future campaigns for Meta and Linkedin. I managed client relationships and audience interactions in real time, supporting major product launches and strengthening brand visibility across key initiatives.
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AI
AI driven fashion content production
I establish clear visual directions for fashion brands such as Zalando or Baxtmodels by creating AI powered reference clips and scalable concepts that define mood, aesthetic, and implementation guidelines for both B2B and B2C audiences. My focus is on building frameworks that elevate brand identity and streamline creative execution.
GetYourGuide
Campaign & Content Strategy
I developed a content strategy titled Experience the World, designed to inspire different kinds of travelers to follow their impulse to explore, discover, and taste the world in their own authentic way. The strategy translates the excitement of adventure through visuals and tone of voice that connect with specific audiences and interests, while consistently maintaining the spirit and essence of the brand.
Trivago
Editorial Content Production
At Trivago I produced SEO driven editorial content for the LATAM market and led a strategic video partnership that boosted organic visibility and strengthened regional performance. My work aligned search intent, cultural insight, and visual narrative to increase engagement and user discovery.
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Azul Talavera
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Teremana Tequila
Creative Direction, Production & Campaign Concept
Art direction and core concept for a two part documentary for TEREMANA small batch tequila by Dwayne “The Rock” Johnson. I focused on portraying the people behind the production and the care they bring to the cultivation process. This approach created a visual narrative that highlighted authenticity, craftsmanship, and the human soul of the brand, strengthening its emotional connection with audiences.
BEAT81
Creative Direction, Production & Campaign Concept
I led the creative direction, concept, and production planning for a campaign highlighting Beat 81’s core brand essence: community, coaching, and fitness for fun and health beyond looks. The concept features real people, playful workouts, and supportive coaching, turning fitness into an engaging experience. I oversaw all stages from ideation to execution, ensuring visuals and storytelling captured the brand’s energy and inclusivity, creating authentic connections and giving Beat 81 a strong, distinctive voice in a crowded market.
Kurando App
Visual Brand & Content Strategy, Campaign Concept
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Visual strategy and art direction for the integrated launch campaign “Take one pain away,” introducing a home delivery medication startup to the German market. I defined the aesthetic and narrative framework across outdoor materials and a full social media content strategy for META and TikTok. The campaign focused on relieving one of life’s simplest pain points, going to the pharmacy when you are not feeling well, helping position the brand with a clear, empathetic value proposition.
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