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Trivago
At Trivago I produced SEO driven editorial content for the LATAM market and led a strategic video partnership that boosted organic visibility and strengthened regional performance. My work aligned search intent, cultural insight, and visual narrative to increase engagement and user discovery.
Best LGBTQ+ Destinations in Mexico
Live the colors of the paradise
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Azul Talavera
The only luxury hotel that feels like home
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AI Fashion Content
I establish clear visual direction for fashion brands by creating AI powered reference clips and scalable concepts that define mood, aesthetic, and implementation guidelines for both B2B and B2C audiences. My focus is on building frameworks that elevate brand identity and streamline creative execution.
Mercedes Benz
As Creative Director and Content Manager for Mercedes Benz’s digital platform, I designed engagement driven content strategies using mini clips and live streams. I implemented A/B testing to refine messaging and visual structure, increasing performance and informing future campaigns. I managed client relationships and audience interactions in real time, supporting major product launches and strengthening brand visibility across key initiatives.
Teremana Tequila
I developed the art direction and core concept for a two part documentary for TEREMANA small batch tequila by Dwayne “The Rock” Johnson. I focused on portraying the people behind the production and the care they bring to the cultivation process. This approach created a visual narrative that highlighted authenticity, craftsmanship, and the human soul of the brand, strengthening its emotional connection with audiences.
Kurando App
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I developed the visual strategy and art direction for the integrated launch campaign “Take one pain away,” introducing a home delivery medication startup to the German market. I defined the aesthetic and narrative framework across outdoor materials and a full social media content strategy for META and TikTok. The campaign focused on relieving one of life’s simplest pain points, going to the pharmacy when you are not feeling well, helping position the brand with a clear, empathetic value proposition.
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