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Noteborn
Brand Strategy & Creative Concept
It’s your time to discover how bespoke design creates uniquely functional and stylish atmospheres effortlessly. Express the voice of your home, and let us be the interpreter!
"Let Your Interior Talk" is the concept and campaign that empowers our customers' taste, intuition, and unique style.
YAMAHA GX-1
Creative Concept, Direction & Production
YAMAHA - GX1:
Never Stop Playing it
This mini doc dives into the heart of one of Yamaha’s most legendary creations: the GX1. We follow the story through the eyes of the engineer who brought it back to life with a custom MIDI interface, unlocking new dimensions in sound. Blending historic facts, iconic songs, and the voices of Berlin based musicians, the piece becomes a full-sensory experience. I had the chance to direct, produce, and edit this deep dive into an iconic instrument that changed music history and still inspires today.
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Hairfest
Creative Concept
CANNES LIONS WINNER
Campaign Concept for Casa de la Amistad, a foundation that supports low-income families with children who suffer from Cancer.
​Together we created the Hairfest, the first heavy metal festival where you could donate your own hair in exchange for a next years' ticket, in order to help kids to face one of the biggest issues chemotherapy entails.
Over 300 wigs for children were made out of donations. We listened to some cool bands and had a really memorable night.
Kurando App
Brand Strategy, Creative Concept & Copywriting
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With the integrated launch campaign Take one pain away we set to this home delivery medications startup, into the German market.From outdoor materials to a Social Media Content Strategy for Instagram, Facebook and TikTok, our goal was to make people feel better and eliminate at least one of life's painful struggles: going to the pharmacy when you're not feeling great.
Montelobos
Brand Strategy, Creative Concept & Copywriting
Mezcal is one of the most high-quality craft drink spirits in Mexico, so we were looking to connect with the audience exalting the honor and respect for tradition and the land.
With Join the pack, Montelobos Mezcal invites the people to be part of a group that takes ancestral rituals seriously. We developed events, digital content, and brand experiences that became the meeting point for an inclusive group that values authenticity, quality and tradition.
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La Esperanza
Creative Concept, Direction & Production
To showcase the latest project by [labor_art:orium] Architects, La Esperanza, I proposed replacing the traditional PowerPoint slides with a clip that truly captures the essence of the project manifesto.
The result is a mini-documentary that not only reflects the bold identity of the studio but also embodies the sustainable and artistic essence embedded in the foundations of this project.
Gitothua (NGO)
Brand Strategy & Content Creation
I spent a season working creating content for an NGO in Ruiru, Kenya. The goal was to document and produce communication materials to increase the number of volunteers and investors in the project.
Corona Extra
CLIO AWARD WINNER
Corona Extra is the Mexican beer that has gone further than any other, and this was the inspiration for our award winning campaign Desfronterizate, or something like "overthrow your borders". Through activations starring international Mexican celebrities within digital and offline content, we inspire everyone to break physical and mental boundaries, to reach their full potential, and explore who they really are.
Yummy Vintage
Save the World - Buy Vintage! We developed a full digital strategy for the fashion store Yummy Vintage in Berlin. Inspired by its Mediterranean style and a strong sustainable fashion statement we dove into a surreal world that combines food, fashion and fun! We worked with a mix of studio and out door shootings to create a collage that shares the light spirit of a sustainable brand, who enjoys to pop out when you're walking through the streets of Berlin.
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