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NIKE Football
Creative Concept, Direction & Production
“I’m Out of Your League,” aimed at raising awareness and support for local women’s football teams in Kenya. The concept encouraged Nike to invest in discovering new talent and to provide better infrastructure: from playing fields and uniforms to scholarships for young athletes.
The campaign also sought to promote the upcoming and often overlooked Women’s Africa Cup of Nations.
YAMAHA GX-1
Creative Concept, Direction & Production
YAMAHA - GX1:
Never Stop Playing it
This mini doc dives into the heart of one of Yamaha’s most legendary creations: the GX1. We follow the story through the eyes of the engineer who brought it back to life with a custom MIDI interface, unlocking new dimensions in sound. Blending historic facts, iconic songs, and the voices of Berlin based musicians, the piece becomes a full-sensory experience. I had the chance to direct, produce, and edit this deep dive into an iconic instrument that changed music history and still inspires today.
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Noteborn
Creative Direction, Concept & Copywriting
It’s your time to discover how bespoke design creates uniquely functional and stylish atmospheres effortlessly. Express the voice of your home, and let us be the interpreter: "Let Your Interior Talk" is the concept and campaign that empowers our customers' taste, intuition, and unique style.
Corona Extra
360° Campaign Creative Concept & Copywriting
Corona Extra is the Mexican beer that has gone further than any other, and this was the inspiration for our award winning campaign Desfronterizate, or something like "overthrow your borders". Through activations starring international Mexican celebrities within digital and offline content, we inspire everyone to break physical and mental boundaries, to reach their full potential, and explore who they really are.
Montelobos
Creative Direction, Concept & Copywriting
Mezcal is one of the most high-quality craft drink spirits in Mexico, so we were looking to connect with the audience exalting the honor and respect for tradition and the land.
With Join the pack, Montelobos Mezcal invites the people to be part of a group that takes ancestral rituals seriously. We developed events, digital content, and brand experiences that became the meeting point for an inclusive group that values authenticity, quality and tradition.
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Yummy Vintage
Creative Concept & Online Campaign
Save the World - Buy Vintage! We developed a full digital strategy for the fashion store Yummy Vintage in Berlin. Inspired by its Mediterranean style and a strong sustainable fashion statement we dove into a surreal world that combines food, fashion and fun! We worked with a mix of studio and out door shootings to create a collage that shares the light spirit of a sustainable brand, who enjoys to pop out when you're walking through the streets of Berlin.
Google VR
Fans Everywhere!
Brand Strategy & Creative Concept
In 2016, paid TV obtained the rights to all Copa América matches played in the United States. To help Mexicans follow their team without restrictions, we partnered with Google and created Fans Everywhere, sponsoring an exclusive box seat in every tournament stadium. To enjoy the match from home, all you needed was your phone and a Google Cardboard, which was sent to everyone with a Mexican ID.
Creative Concept, Direction & Production
La Esperanza
To showcase the latest project by [labor_art:orium] Architects, La Esperanza, I proposed replacing the traditional PowerPoint slides with a clip that truly captures the essence of the project manifesto.
The result is a mini-documentary that not only reflects the bold identity of the studio but also embodies the sustainable and artistic essence embedded in the foundations of this project.
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