Many reasons to love them

“Women” is a Maxim edition and award winning campaign, that explores a new angle of women’s sex appeal.

We left the bikinis aside and created the first magazine edition dedicated to those women who changed the history with their brave actions: From Kathrine Switzer, the first woman to run the Boston Marathon, to Amelia Earhart, the first one to cross the skies. The edition was sold just like the regular magazine, and it was an absolute success.

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