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Corona Extra is the Mexican beer that has gone further than any other, and this was the inspiration for our award winning campaign Desfronterizate, which means something like "unborder yourself".
Through activations starring international mexican celebrities within digital and offline content, we inspire everyone to break physical and mental boundaries, to reach their full potential and to find out who they really want to be. At the end everything you are really capable of achieving is beyond your own borders.
Clio Award Winner
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